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Sunday, 05/09/2010

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ABOUT US

I. RECOMMENDATION TO TRADE MARK SIFA:

SIFA is a trade mark for fashioned garment of BINH THIEN TRADING & SERVICE CO., LTD, inaugurated in 1998 and so far known to many people as a symbol of new trend fashion oriented toward the mass through simplicity however not less fine and impressive imprint.

With incessant hardship of the company to invest materials and technique as well as approaching modern and youthful new trend fashion through developing process from the setting up date till present time with professional and numerous personnel of designers as well as fabric cutters and sewers of more than 500 employees.. SIFA has become one of the fashion trade marks appropriate to mass and very close to every consumers in and out of the country.
Besides, SIFA still is one of the main supplyers of fashion commodities of the Metro Cash & Carry Group in Vietnam , monthly supply more than 10,000 pieces with many patterns and varied fashions.

II. STYLE AND CHARACTERISTICS OF SIFA FASHIONS:

SIFA has been a fashion trade mark of all classes, of all ages, and in reality,
from the incorporation till now, SIFA has always been faithful to such opinion.
Variety and creativity have always been the most brought in relief characteristic of SIFA; visiting SIFA shopwindow, every customer may be able to find out his own style that the imprint expresses his individual character.

Professional designers and modelists personnel of SIFA always refine the most subtile features of Vietnam fashion on the basis of world fashion new trend regarding material and color patterns to create a very particular SIFA according to its own creative style with several rich models and patterns departing from mischievous, fresh and impressive features to smart, elegant and aristocratic ones.

On a rich materials background such as cotton, assorted fabric, khaki, twisted elastic, velvet elastic, veil, tussore,linen, etc… associated through the art of designing motifs or hand embroidery, courbary beads,… with light and natural color scales, then SIFA fashion always diffuses an impression of elegance and smart.

III. BUSINESS OPERATION OF SIFA:

The line of conduct of SIFA is that fashion operation must guarantee harmonious association between artistic quality and trading character to make fashion become a professional field of operation bearing modern industrial style.

Being loyal to such concept, SIFA has developed its own operation according to finished management line from production to distribution and consumption. Fashion products are designed and produced by a gang of skillful designing and assembling workers through strict and serious control by goods quality control section and only then put to consumption market.

The overall spreading shopwindow network of SIFA assumes the role of consuming products and introducing newest fashion models to large mass of population. In parallel to the consumption of products through its own system of dealer shopwindows, SIFA still supplies fashion goods with large quantity sold at whole price to agent shopwindows in provinces within the country such as:shopwindows in Da Nang,Nha Trang, Vung Tau, Binh Duong, Can Tho, Long Xuyen, Ca Mau… And in the long run strategy of lasting development, SIFA will expand to international market.

Aiming at the purpose of diversifying business productive operations, beside the field of designing and producing ready-to-wear garment, SIFA remains ready to meet the demand of customers in other fields such as consultancy, designing or goods order fulfilment namely uniform clothes for state organisations or enterprises, impressive fashion soireùe de gala….

Motivated by the desire to propagate SIFA trade mark, BINH THIEN Co., Ltd. sincerely thanks customers’ support and cooperation during the past period and wishes that SIFA FASHION will be your choice for ever in the field of fashion.